You may have heard the Taoist saying that “a journey of 1,000 miles begins with the first step.” But what if you don’t know how to take that first step? What if you’re not entirely sure what steps will get your business on its feet or even help lead it in the right direction? Here are some tips for answering what, where, and how to start as an entrepreneur.
Simple Businesses to Start
When you’re first starting, it’s best to stick with simplicity. Here are some of the most straightforward and lucrative businesses you can begin:
- Personal Trainer
- Dog Walker or Pet Sitter
- Life Coach
These businesses require little overhead, a few hours a week of work, and the potential to gain a loyal clientele. Once you grow your customer base, you can add more services, such as opening a pet grooming shop that offers dog walking and daycare options.
How to Start Your Business
You need a plan, and experienced attorney Michael Gulotta can help and complete tasks like filing your articles of incorporation and registering a business name. Services even include providing your business with a custom tailored employee handbook and creating employment contracts.
You can also get guidance from the U.S. Small Business Administration. While the government website won’t complete your filings, it can point you in the right direction.
Content Is King: Marketing Your New Company
No matter how great your product is, if no one knows it exists, you don’t stand a chance to make money. You need to advertise and market your service or product online and offline. There is a seemingly endless list of online marketing options, but some essentials to consider are creating a website, Facebook page, and Twitter feed for your business.
Also, you can launch an email newsletter, expand your SEO content for natural website traffic, and invest in Google AdWords. However, before spending money on ads, you’ll need to understand how Google Analytics works so you don’t exceed your PPC budget.
You can also get help from an experienced digital marketing firm to take your business to the next level. Digital marketing outreach can include optimizing your website, creating promotional videos, and social media management. But don’t limit yourself to marketing in just one medium. Once established, you can branch out into other areas, such as holding community events and seminars to promote your products or services.
One cost-effective and powerful way to promote your business is to use Facebook ads. You can design a Facebook ad with a free ad maker. Simply choose a professionally designed template and then add your own copy, colors, logo, and design elements.
Start a Small Business Today
Now’s a great time to begin a new journey as an entrepreneur. Choose a simple starting point and grow your brand with a business plan, financial support, market research, and a solid marketing plan for reaching your customer base. And when it comes to forming your business and finding competent legal support, reach out to skilled attorney Michael Gulotta. Call 631.285.7000 or complete this form to request a free legal consultation.
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